'How to Train Your Dragon' Trailer from DreamWorks

Above you will find the first official trailer for the next DreamWorks flick, How to Train Your Dragon. I'm still not sure what to think about it. The animation (or should I say MoCap), looks pretty decent; the people are certainly a step up from the rubbery beings from the Shrek universe. The dragon looks pretty weird, and I don't know about a main character named Hiccup, but at least I didn't see any pop culture references in the trailer. I hope that DreamWorks has finally decided to focus more on story than gimmicks, although the pushing of the 3D-ness of the film is not a step in the right direction. We'll see come March 26...